The Ukrainian audience potential

8/2024

About the Study

The Ukrainian Audience Potential” study is a project commissioned by the international company AGB Nielsen Media Research Sp. z o.o. which specializes in audience analysis. The project aimed to examine the preferences of Ukrainian viewers in the media markets in Poland.

Number of respondents: over 1,000 people

Study topics

Usage of Polish and Ukrainian media by Ukrainian viewers
Preferences regarding content and attitudes toward video media
Potential of Ukrainian migrants as a target audience for Polish television

Funding source

Financed by AGB Nielsen Media Research Sp. z o.o.

Study materials

In this section, you will be able to find presentations and publications based on the study’s themes

Research team

Agata Górny – Project Leader
Nataliia Ubyikon
Małgorzata Grzanka

Zespół AGB Nielsen Media Research

Joanna Kopeć
Natalia Jantar